Don't Make Me Click

Added: Apr 3, 2008

Duration: 64:47

Google Tech Talks April, 2 2008 ABSTRACT What's made Google search, Facebook, the iPod, and Firefox household names? They all keep interaction to a minimum. The best presentation of content is the one which requires the least number of clicks and choices. Information overload is daunting: Few clicks and choices means more people stay and use your site. Avoiding interaction seduction allows you to create interfaces that are easier to learn and faster to use with surprisingly delightful interfaces. As an example, we'll see what Google search would have looked like if the Lobby For Advancement Of Carpal-Tunnel Syndrome had got their way. Speaker: Aza Raskin Aza gave his first talk on user interface at age 10 and got hooked. At 17, he was talking and consulting internationally; at 19, he coauthored a physics textbook because he was too young to buy alcohol; at 21, he started drinking alcohol and co-founded Humanized. Two years later, Aza founded Songza.com, a minimalist music search engine that had over a million song plays during it's first week of operation. After Humanized was sucked into Mozilla, Aza became Head of User Experience for Mozilla Labs. In another life, Aza has done Dark Matter research at both Tokyo University and the University of Chicago, from where he graduated with honors in math and physics. When not working (ha!) Aza enjoys playing music and punning.

Channel: People

Tags: education engedu google googletechtalks talk talks techtalk techtalks

Rating: 4.52 (84 ratings) Views: 15136' favoriteCount='28 Comments: 17

roadZdiver Says:

Apr 4, 2008 - good speaker

rubetux Says:

Apr 6, 2008 - interesting material but there were too many um's and aah's in Aza's talk. My estimate is that there were more than 100 um's ...

richgustavson Says:

Apr 8, 2008 - You have a stupid hat, right? You give very ambiguous answers, right? You say 'right' a lot, right?

bsbaixo Says:

Apr 9, 2008 - Al Franken!

Sniffy79 Says:

Apr 14, 2008 - This guy is a terrible speaking...umm..ahh...right...I think this is cool...he sounds likes he's never passed high school English. His jokes are painful, his personal life examples are boring and his 3 letter acronyms (MIA, ZIA)are just lame. Wish he got to the point more.

nickypickysticky8 Says:

Apr 16, 2008 - thats not nice.

rhaikh Says:

Apr 29, 2008 - The content of this speech in terms of implementation and application is pretty slim, but I think the ideas behind it are very basic and yet unintuitive, which I believe is why he has chosen to devote most of the time to the fundamentals. I also don't think there's a short answer to the question, "This is all great, but what should I be using for my project?"

alightedme Says:

May 5, 2008 - Nice !!! :) Very informative. It removes many obvious perceptions about UI design. The presentation is nice and easy to understand. Keep it up, Google!

bobbyd510 Says:

Jun 20, 2008 - but true

nickypickysticky8 Says:

Jun 23, 2008 - lol yea..

fl1ckmasterflex Says:

Jun 27, 2008 - Well reduction of choices means someone else made them for you. I dont know about the general public, but I would rather have more options than less.

amandakevins Says:

Jul 5, 2008 - PLEASE DONT READ THIS. YOU WILL GET KISSED ON THE NEAREST FRIDAY POSSIBLE FRIDAY BY THE LOVE OF YOU LIFE. TOMMORROW WILL BE THE BEST DAY OF YOUR LIFE. HOWEVER IF YOU DONT POST THIS COMMENT TO AT LEAST 3 VIDEOS YOU WILL DIE WITHIN 2 DAYS.NOW UV STARTED READIN DIS DUNT STOP THIS IS SO SCARY. xSEND THIS OVER TO 5 QUIZZES IN 143 MINUTES WHEN UR DONE PRESS F6 AND UR CRUSHES NAME WILL APPEAR ON THE SCREEN IN BIG LETTERS. THIS IS SO SCARY CAUSE IT ACTUALLY WORKS 6!!! Report

rahego Says:

Jul 16, 2008 - As someone that is not in the "design business", for me this has been a very clear presentation, with few and well structured concepts. May be not that is "ready to use" for implementation... but I guess that is something he is (very well) paid for!

tokotokotoko3 Says:

Sep 2, 2008 - If there would be a software to automatically cut out all times he said "right" in the speech, it would be really neat too. That makes it very hard to listen, although I find his content quite interesting.

dsakax Says:

Oct 6, 2008 - omg, 1 hour of video in YouTube! What I have to do for that?

cameronbrownrox Says:

Nov 12, 2008 - how do u get 1 hour?

drw0mbat Says:

Nov 17, 2008 - Well! you get as many hours of video you want, if you own the company :-)